June 10, 2021 – Twinsburg, OH —BAWLS Acquisition LLC is proud to announce that BAWLS Guarana (BAWLS) is celebrating 25 years of fueling fans in 2021. The highly caffeinated soda has been a staple in the premium soda category since it came into existence in 1996. BAWLS debuted as one of the first highly caffeinated sodas on the market and one of the first beverages infused with Guarana, a naturally caffeinated berry, in the United States.
BAWLS Guarana plans to celebrate its 25th anniversary the entire month of June with a social content strategy that will pay tribute to the loyal fanbase who have supported the company over the years. The company intends to host major giveaways, run online sales and promotions, and interact with their loyal following through trivia questions that tell the backstory behind the product and offer exclusive prizes and swag.
“The BAWLS Team is excited to celebrate our 25th Birthday with our loyal community who has supported the brand,” said Marketing Director, Kellie D’Amato. “Engaging with our fans on social media is an integral part of our social marketing efforts, so the campaign will be fun and an extension of our daily efforts.”
BAWLS has been fortunate to create a strong and unique following over the years in the gaming community as it supports major events nationwide such as QuakeCon and multiple LAN events from coast to coast. BAWLS continues to focus on the gaming market as the company is one of the original beverages that fueled the audience during the rise of the video game industry.
“BAWLS Guarana continues to grow as our team met the challenges of 2020 - 2021 with new ideas for our direct-to-consumer business and expanded distribution at retail,” said Jon Gunnerson, CEO. "This anniversary celebration is a big thank you to all the BAWLS Fans and business partners for sharing your ideas and having fun with our brand over the past 25 years.”
About BAWLS: BAWLS Guarana is a refreshing, super caffeinated soda, infused with Guarana, a naturally caffeinated berry. BAWLS’ smooth taste, eye-catching packaging, and naturally caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals, and gamers everywhere since 1996. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, specialty stores, and electronic retailers across the USA. In addition, BAWLS has partnered with FedEx Supply Chain for the direct-to-consumer business with their own E-Commerce store, Amazon, Wal-Mart, and additional online options. For more information, visit www.BAWLS.com.
For distribution opportunities, please contact BAWLS GUARANA at 888-731-9708 or info@bawls.com.